Atul Patel drives OneScreen's strategy and is actively involved in all aspects of product and technology development, marketing, and partnerships. Atul has over 11 years experience in technologies related to Internet, video and mobile advertising and lead generation. He serves as a board member of XA.net, an advertising trading and buying platform, and LeadIntel, a lead verification and certification system. Atul co-founded LeadROI, a lead management system for financial services companies, the sector spending more in Internet advertising in 2007 than any other. LeadROI was sold to MediaWhiz Holdings in 2008. Atul was with Countrywide Financial, where he held roles in lead generation, customer acquisition and marketing analytics. He earned his B.A. in Economics, with a Specialization in Computing, from the University of California at Los Angeles.