Springer Channel Marketing Director George Scotti currently manages Channel Marketing and Account Development for Springer. Most notably, George has been working very closely with librarians all over the world through Springer’s Library Advisory Board (LAB) program. Through the program, Springer’s executive team has the ability to receive direct feedback from academic, corporate and government librarians. The innovation being driven at Springer is a direct result of the LAB and the partnerships it is has forged. Previously, George worked as a Global Marketing Manager for Kluwer Academic Publishers and held marketing positions at Lucent, Verizon and W.R. Grace & Co. He also has an MBA in international business from Bentley College.

Sessions by George Scotti

Buying & Selling eContent 2010