Tom Hogan Sr., President & CEO, Information Today, Inc.
Marydee Ojala, Editor, ONLINE magazine, ONLINE: Exploring Technology & Resources for Information Professionals
Janice Lachance, CEO, Special Libraries Association
Ed Keating, Vice President, Content Division, Software & Information Industry Association

 

Trends, Strategies, and Tactics for Coming Out Ahead
[8:30 am - 10:30 am]
Anthea Stratigos, CEO & Co-Founder, Outsell Inc.

If there's anyone who knows what's happening in the information industry, it's the consultants of Outsell.  As Information Today's initial partner in offering Buying & Selling eContent, Outsell's CEO Anthea Stratigos is being honored at this year's 10th annual event.  But who was it said there is no such thing as a free lunch?  In this command performance, Anthea shares her outlook for the information industry in the coming year.  We have asked her to discuss how your company might not only emerge from the fray but emerge at the head of the pack.

The Five Top Things You Can Do to Delight Your Customers: Report From Sunday's Enterprise Content Buyers' Forum
[8:30 am - 10:30 am]
Bill Noorlander, Principal, BST America

Sunday's Content Buyer's Forum brought buyers and sellers together to discuss ways to assure the ongoing viability of content collections and information services within constrained enterprise operations.  In this initial report from the working group, Bill Noorlander identifies five things you can do to delight your customers to such an extent that they can go on being not only your customers, but your best customers. 

EXCELLENCE EVERY DAY
[8:30 am - 10:30 am]
Lior Arussy, President, Strativity Group and author of several books, including his most recent, Excellence Every Day: Make the Daily Choice—Inspire Your Employees and Amaze Your Customers (Information Today, Inc.)

Author, visionary and consultant, Lior Arussy terms himself a “creative catalyst” in the art of delighting customers, inspiring employees, and driving results to the bottom line. If you’ve been feeling like your business is being held back and that employee performance, customer loyalty, and competitive advantage are going right out the door, despair no more. At Monday’s opening session, Lior is sure to delight you with his tips and tricks for inspiring your employees, delighting your customers, and laughing all the way to the bank. (All delegates receive a complimentary copy of Lior’s book.)

Award Winning Moments

In Search of Excellence in Content Commerce, Creation, Delivery, and CMS
What makes the EContent 100 award winners so successful? Hear from the EC100 judges: Tony Byrne, Founder, CMS Watch; Ron Miller, Editor, Fierce Content Management; and Martin White, Managing Director, Intranet Focus, Ltd.

Social Media Wears a Tie - Social Software in the Enterprise
Ross Mayfield, Chairman, President and Co-founder, Socialtext

Web 2.0 for the enterprise needs to be geared towards providing a secure form of collaboration that takes place within the framework of a rich contextual backdrop. Ultimately, the more effortlessly employees can communicate, collaborate and share new insights with one another, the faster an organization can respond to changing customer expectations and business conditions. Today, employees are spending more time working remotely, and many projects require insight and collaboration from employees working together from different corners of the globe in separate time zones. This changes the way people work. Employees are in need of a smarter approach to techniques used amongst colleagues for collaboration, and the current Web 2.0 implementations, such as wikis and microblogging, are providing that new context to workplace integration and best practices.

B2B Social Networking for Competitive Advantage
Tom Aley, Senior Vice President and Managing Director, Dow Jones Business & Relationship Intelligence Group

Social networking has made a big splash with consumer-related sites such as Linked-In, MySpace and Facebook. For business users, however, more robust social networking capabilities are needed to make a real impact on the lives of sales and business executives.  More and more companies are warming up to the idea of using social media, not just as a fleeting test, but as an integral part of the overall business plan.

Social media tools allow organizations to focus on the most relevant, actionable information that will yield results for their business.  The right combination of next generation technology with actionable information powers the performance of sales and business professionals to further increase effectiveness.  Once these professionals identify connections their colleagues, executives and board may have from business and school affiliations, they can take advantage of their organizational relationship capital.  Learn how to take advantage of yours.

Determining the ROI of Social Media
David Carter, Founder and CTO, Awareness

The need of marketing executives to know the ROI of social media is one of the key barriers to the implementation of any social media program. These marketing decision-makers understand the importance of being able to measure the progress and success of these programs and ensuring their alignment with key business objectives but it can be hard to know what exactly should be measured to qualify progress and success. Just as social media itself represents a new set of tools for the enterprise, measuring the ROI of those tools requires a new approach as well.

Syndicating Your Content To Meet Real-Time Needs
Jeff Massa, President & CEO, YellowBrix

YellowBrix has been in the content syndication and analytics business for more than 10 years. The company specializes in providing business, industry, and financial markets news and general consumer information for websites, intranets, wireless devices, and telephony services requiring real-time information. Contextual matching and analytical processing technologies are employed to deliver content through licensing agreements to Fortune 1000 corporations, associations, middle-market and small businesses across the United States and worldwide.   CEO Jeff Massa discusses the state-of-the-art in content syndication models and discusses how both publishers and corporate information centers can benefit from adopting them.

Setting Your Archives Free
Greg Stern, Vice President, Product Development, AllBusiness.com

Archived content is searchable, relevant, sought after, easily maintained and a key differentiator for content providers on the Web. Yet, most publishers give short shrift to content that has the potential of increasing site traffic, upgrading Google rankings, bolstering their brand and in the process, allowing for increased ad revenue. Where the content is sourced is really not a concern. AllBusiness.com, for instance, aggregates data from a number of sources, including their editorial staff and an internal team of industry-focused bloggers. What is most important is how quickly and accurately readers (i.e. searchers) can find the information they are looking for...which often times is content that lay behind a myriad of obstacles in the "archive abyss." All too often readers either have to click through a sequence of landing pages or pay a fee in order to get what they need. If they can not get the information they seek on your site, they are apt to look elsewhere for it and almost always do. By clearing the barriers to archived content, online publishers stand to gain everything they are in business for:  audience, ad sales and revenue, brand awareness and site traffic. One of the key benefits of online content vs. traditional media vehicles is that every bit of content remains eternal. Interesting stories or uniquely useful expertise are evergreen. Access to it should be as well.

Cashing in on Downstream Royalties
Michael O'Donnell, Founder & CEO, iCopyright, Inc.

Mike will focus his remarks on strategies and practical applications for capturing (or recapturing) the value of every piece of content, so long as it lives within the digital ecosystem. No matter where a piece of content goes, how it is used, or by whom, there are ways to create revenue from it, attract new readers, subscribers, and advertisers. E-content publishers today are caught up in a vicious cycle of commoditization, piracy, and myopia. This vicious cycle is eroding publisher rights, revenues and brands. The potential audience for the content has gotten bigger, not smaller, so why are many Econtent publishers struggling? The answer lies in turning this vicious cycle into a virtuous circle that preserves a publisher's rights, attracts new consumers for the content, and maximizes revenues. This virtuous circle also provides buyers of e-content more options for reuse and redistribution, no matter how big or small their budget.

Pick up a gourmet goodie box and head off with your colleagues to discuss your favorite topic.

Buyers & Sellers: Helping Each Other Achieve Better ROI
Carol L Ginsburg, Senior Consultant, BST America

Carol Ginsburg will lead a conversation based on the results of Sunday's Content Buyers' Forum. What are buyers expecting sellers to do in this volatile economy?  What do sellers think about "maximizing the rules of engagement" to help their customers cost-optimize in order to justify the ongoing investment in information tools?  Here's your opportunity to add your thoughts to the equation. All delegates will receive a copy of BST America's white paper on the results of this BSeC '09 project.

Content Licensing: Leveraging the Downstream
Corilee Christou, President, C2 Consulting

What's your content licensing strategy? And does it still work?  Some speakers at BSeC ’09  are suggesting that you should let your content go.  Is there a syndication feed in your future?  Many strategies are at play in today's content licensing landscape. Join Corilee Christou for a conversation about licensing strategies that pay you back.

How Media Companies Can Exploit the “New” Media
Larry Rafsky, CEO, Acquire Media

Why are content experts “content” (to coin a phrase) with trickle-down technology?  Since 1982, the speed of a microprocessor has increased 100-fold, computer memory capacity has increased 1,000-fold, and disk storage availability is up 10,000-fold. But the number of daily news stories in the world has merely doubled. How can media companies exploit the technology to make digital content more distributed, accessible, and findable? Larry Rafsky leads a conversation on the role media companies must play in shaping the future of content delivery.

Freemium and Making Content Pay
Steven Goldstein, CEO, Alacra, Inc.

One question that has haunted publishers since the dawn of web-based content delivery has been: Free or Fee?  Today, we know the answer is both.  What are the issues involved in building information services that incorporate "free" web-based content into new enhancements and service offerings? Who has succeeded in building hybrid fee and free services? What are the pitfalls? And how do we avoid them? How can we locate quality content on the free web and leverage it to help us meet market needs? Share your experience, vision, and hopes during this open lunchtime discussion with Steve Goldstein.

 

Jim Gerber, Director of Content Partnerships, Google

In a recent New York Times article, David Pogue wrote of Google: "Any time you cram some 20,000 of the world's smartest people into one company, you can expect to grow a garden of unrelated ideas. ... Unfortunately, it's so vast, you'd need a professional tour guide to help you find the gems." In this session, Google's director of content partnerships will provide a guided tour of the (mostly free) tools the company offers to help publishers better distribute and monetize their content. These many tools include Google News for free and fee content; News Archive Search; Magazine Search, Scholar, Book Search, YouTube and more. Jim will help attendees navigate these Google-enabled opportunities, with the hopes that they will discover a few gems, and find their way to improved content distribution and increased revenue.

Global Strategies: The New Realities
Morten Nicholaisen, Vice President, Global Sales, Dialog, LLC

The global marketplace is coalescing, with social networking connecting information professionals as never before and technological changes creating demand for content to be available in many formats and on many devices. How have different parts of the world reacted to these changes? What impact does it have on branding? How does it affect the buyers and sellers of econtent? 

Supply Chain Economics - It’s an “Either/And” World After All
Frank Daniels, CCO, Ingram Digital Group

The digital content ecosystem is complex. Meanwhile, e-content has become a virtually mandatory component of business strategies from those of niche publishers to those of independent booksellers and top libraries. However, leveraging existing opportunities requires significant investments in technology infrastructure. It also demands that companies shift resources away from their core businesses to tackle the operational complexities inherent to the digital marketplace. Meanwhile, the print content market is still robust. By leveraging resources and strategies currently available, companies in the content value chain can bring innovative and highly profitable digital products to market.

The Virtual Content Company - How to Operate in the Cloud
Larry Schwartz, President, Newstex

Larry provides an executive view of how to run a virtual content compan--one with no physical assets. From leveraging other people's content to hosting valuable assets in the cloud, Larry will explore emerging methods for building or expanding a content business without adding extensive overhead.

Award Winning Moments

Cutting-Edge Success Stories in Collaboration, Social Media, and Mobile Content
What makes the EContent 100 award winners so successful? Hear from the EC100 judges: David Meerman Scott, Author, The New Rules of Marketing & PR and World Wide Rave; Steve Smith, Digital Media Editor, Min Online; Peggy Anne Salz, Founder and Chief Analyst, MSearchGroove

API or Die -- Where Are Your Doors?
Adam Hanin, Senior Director, Marketing, Hoover's, Inc. (a D&B Company)

According to Forrester analysts, “An application without APIs is like building a house with no doors.”  Adam Hanin, Senior Marketing Director for Hoover’s, will discuss API strategies for opening up your platform and providing open access to business intelligence – the benefits, use cases, and associated risks.  Hanin will show, through use case examples from the launch of Hoover's API, how content providers can easily integrate content and tools into mashups and other Web 2.0 services and applications, improving end user productivity by delivering reliable, on-demand, real-time information directly within users’ existing workflows.

Future Proofing Your Business
John Girard, Founder & CEO, Clickability

What is the best way to make sure your website can weather any economic storm? Throw away that crystal ball: The answer is more straightforward than you may think. With agile development and a hosted web content management platform you can toss out those guesstimates for high and low capacity needs, quit wondering if you're in lockstep with the right partner and stop worrying about your level of R&D spending. In turbulent financial times, it's essential to be able to scale up quickly and be able to take advantage of new technology trends swiftly and be able to keep your costs predictable.

Twitter for the Enterprise?
Sarah Milstein Author, "Twitter and the Micro-Messaging Revolution" (O’Reilly)

Do you tweet?  Are others in your enterprise twittering around?  What purpose could all this micromessaging serve in an enterprise context?  You might be surprised.  Join analyst Sarah Milstein for a mind-opening presentation, with an open discusison to follow.

Celebrating BSeC's 10th Year