3 Legacy Products and a Next Generation of Users. What’s a Classic Player to Do?
Marty Kahn, CEO, ProQuest

Marty Kahn is CEO of ProQuest, a company created in 2007 through the merger of two leading and historic online information technology firms: ProQuest Information and Learning and CSA. On the heels of the first merger, long-term rival Dialog and its family of databases were quickly added to the mix. Marty brings more than 30 years of experience in the information industry to his role at the helm of ProQuest, but with three legacy products to manage and a herd of “next-gen” information users coming rapidly to the forefront, what’s he supposed to do? What are we all to do? Join us at breakfast on Tuesday morning to see it from his perspective.

From Yellow Book to Ebook (And Everything in Between): What We Learned From Trying It All!
Adam Bernacki, Vice President, Sales & Licensing, Leadership Directories

At Leadership Directories, they've tried it all in the past couple of years—they converted their venerable database into social networking stuff, tried their hand at ebooks, and mobile access.  They experimented with pricing models, repurposing of content, even the dreaded user-contributions (well, not quite…)  What did they learn?  That it all comes down to simple math… Find out what LDI discovered by trial and error and share your experience in the open discussion that follows Adam's talk.

Luis Sala, Evangelist and Technical Director for Strategic Alliances, Alfresco Software

Content as a Service: The Demand for Content Flexibility and Social Networking Tools
Major ECM vendors are all trying to incorporate some elements of social software into their existing platforms, but a new generation of enterprise content management tools are making content accessible as a service and taking the concepts of social software and applying to enable communities, which can enhance the value of content offerings. John will address the opportunity that content flexibilty and social networking offers content providers and how it can be facilitated by effective content management.

Dynamic Publishing: The Demand for Immediate Information Access
PG Bartlett, Senior Vice President of Product Management, Quark Inc.

Dynamic Publishing is the publishing process that allows publishers and content creators to create information as reusable components that can be combined for different uses, different types of documents, different channels and different audiences.  How can content be reused across multiple channels? --- How can you generate revenue on the Web while protecting your print revenue? --- How will you feed your content to new channels and new customers? Dynamic publishing can empower business by improving operational efficiencies, customer communication, customer satisfaction, productivity, brand consistency and much more.

Award-Winning Moments

Hallmarks and Imprimaturs – The best in content collections, DRM, and Search
What makes the EContent 100 award winners so successful? Hear from the EC100 judges: Theresa Regli, Analyst, CMS Watch; Steve Sieck, Founder, SKS Advisors, Inc.; and Paula Hane, ITI News Bureau Chief.

Empowering the Intelligent Enterprise
Christine JM. Connors, Founder and Principal, TriviumRLG LLC.

The biggest challenge facing information professionals today is the need for search tools that will provide them with a unique vantage point to understand all angles of their business. It’s not enough to simply organize the world’s information, rather, information professionals need resources to help them distill the information overload down to what matters most and shorten the decision cycle for knowledge workers. By taking a look at industry trends such as Semantic Web, Social Networking, Visualization and Mobility, Connors will address how the trends of today will impact the researchers of tomorrow. How will the enterprise of the future be empowered with a wealth of useful information, search tools and best practice knowledge? What will be the demands on information providers?

Putting Social on Your Portal for Better ROI
Brian Kim, COO, Liferay, Inc.

Social collaboration software has moved from the consumer market into the workplace and users increasingly expect community and social interactions around their activities. Yet jumping on the social bandwagon with a superficial approach, such as deploying standalone blog or wiki, doesn't provide the informed, integrated experience users expect. For many types of organizations, it can be difficult to evaluate the ROI of doing social well, but in the publishing community in particular, it creates a more engaged user base and can even help supplement traditional content offerings. In this presentation, Brian will shares his vision for portal-based social collaboration solutions that bring social interactions and transactional application integration together in a cohesive whole, with real metrics on key performance indicators.

Delivering on the Promise of Business Intelligence
Eric Rogge, Chief Marketing Officer, Exalead

Providing, the right information with the right context is the brass ring for business intelligence systems today. Yet, business intelligence applications rarely integrate unstructured data for decision making, often ignoring 80% or more of an enterprise's internal data as well as much of the information available on the Web. This talk will discuss the use of innovative new semantic integration technologies to bring together structured and unstructured data to to provide enhanced information and context to business decision makers. These new semantic technologies that can now bring structure, meaning and accessibility to previously unused or under-utilized data in the disparate, heterogeneous enterprise information cloud. These systems collect data from virtually any source, in any format, and transform it into structured, pervasive, contextualized building blocks of business information that can be directly searched and queried, or used as the foundation for a new breed of operationally-oriented, content-driven business intelligence applications.

Discovering Strategic Meaning Automatically
C. David Seuss, CEO, Northern Light

There's been a lot of recent news coverage on using text analytics for reputation management in brand metric tracking applications, but how do you create systems that assist in business analysis, strategic research and competitive intelligence from the multiple sources of econtent that you create, license, or mine from the web? For example, rather than merely tracking mentions of your brands and measuring the sentiment toward them, you could find out technologies your competitors are working on, uncover where your competitors are using pricing to gain market share, and identify what product marketing tactics are being employed in your target markets. Text analytics can greatly assist in this process, but using text analytics for strategic research is very different from using it for reputation management, and requires completely different solutions. David will present the opportunities and challenges in creating systems for the automated analysis and discovery of strategic meaning from market intelligence content. He will describe what it takes to create such systems and will outline the pitfalls you need to avoid in developing and deploying them.

Targeting Data to the Place it Makes Sense Now Leveraging Geospatial Capabilities
Norman Walsh, Principal Technologist, Mark Logic Corporation

As consumers continue to become untethered to their home/work PCs and access the Net with powerful mobile devices like the 3G iPhone, the physical location of where people consume content represents limitless possibilities for today's publishers to diversify their product offerings. By adding digital content assets with geospatial information, publishers now have the ability to dynamically deliver focused content and highly-targeted advertising to consumers in geographic context. This educational session will present ways in which publishers can better exploit geospatially tagged content with rapid query and analytics capabilities to discover new sources of revenue.

Making Your Data More Valuable to the People Who Could Use It Most
Mr. Darrell Wayne Gunter, EVP/ CMO, Collexis Holdings, Inc. Seton Hall University

How can you turn your data into a valuable information service?  Darrell Gunter will address this important issue in the context of its customer, Asklepios Group, which operates hospitals and highly specialized rehabilitation clinics in Europe and the United States. Asklepios struggled to share its knowledge across a variety of locations. On-duty doctor must be able to search and access information across a breadth of specialties quickly and efficiently. Its network of health care specialists doesn't equate to a community. The answer is to develop a system that provides doctors with virtual-knowledge services when treating patients, thus improving the level of care to patients.  Darrell then discusses how you can make your data valuable to the people who need it most. 

Join in on one of our conversation groups and then join us for a farewell luncheon buffet.

Flexible Content & Facilitating Reuse
Robin Neidorf, General Manager, Free Pint, Ltd.

How does your content "chunk up" for rapid delivery into a variety of contexts and onto a variety of media platforms? If it doesn't you might want to ask, why not? Many content buyers today want to do things with your content, which you may not have anticipated, but that make their users happy by facilitating its reuse and enhancement. That may mean mixing and mashing it, scaling it down, or blending it up with related stuff. Join Robin Neidorf before lunch to discuss the various strategies for enabling the kind of flexibility that makes content buyers happy while maintaining a successful content business model.

Collaboration with a Business Purpose
Monica Ertel, Director, Global Information Services, Bain & Company

The program at BSeC '09 has included several presentations on social networking platforms and collaboration tools.  By now we are all familiar with the successes in the consumer world, but what application do these tools have inside the enterprise?  Join Monica Ertel before lunch to discuss the challenge, opportunities, and best bets for implementing social networking and collaboration tools in a way that makes business sense.

The Future of Copyright
Miles McNamee, V.P., Business Development, Copyright Clearance Center

Though some might argue that the very notion of “copyright” is arcane in the age of digital information and widespread content sharing on the web, copyrighted works still remain important elements of the content mix.  Licensing remains popular as a means of making content easily accessible to users while protecting the rights of copyright holders.  And earnings from royalties is still a viable revenue stream.  Join CCC’s Miles McNamee before lunch for a discussion on the enduring virtue of copyright and its continuing role in a web-enabled world.

Delivering on the Value Proposition
Moderator: Dick Kaser, Vice President, Content, Information Today, Inc.

Concluding thoughts by those who led the conversations at BSeC '09

Corilee Christou, President, C2 Consulting
Monica Ertel, Director, Global Information Services, Bain & Company
Steven Goldstein, CEO, Alacra, Inc.
Carol L Ginsburg, Senior Consultant, BST America
Larry Rafsky, CEO, Acquire Media
Robin Neidorf, General Manager, Free Pint, Ltd.

Dick Kaser leads a focus group with those who conducted conversation groups at BSeC '09.  What was the mood of the moment?  What topics were most on the minds of industry executives?  What strategies emerged from the discusisons as ways and means of moving forward in our challenging times?   Join us in this concluding BSeC Open Forum session for valuable take-aways.

Tom Gensch, Executive Vice President, Chief Revenue Officer, MuseGlobal

 John Thomas Gensch wraps up the conference by drawing together themes and threads, weaving them into a tapestry of opportunities and giving solid advice on how to turn your products into "must haves," even in an economic downturn.  It's not enough to just cut costs during this hurricane!  You've got to maximize revenues.  Tom has the experience and know-how to end the conference with a bang and send you on your way home with a plan in your hip pocket.