He’s the author of Cult of the Amateur, a book that challenges our thinking about Web 2.0 technologies and their potential for producing unintended social consequences. Is today’s internet actually killing our culture, as Keen asserts? Visionary? Luddite? You be the judge, as you add your thoughts to his in this opening session guaranteed to wake you up.

It’s not one way or the other. The traditional role of publishers in qualifying and curating information remains essential, but the business models for fulfilling that role are changing rapidly. Y.S. Chi sets the stage for this year’s edition of Buying & Selling eContent with his personal observations on how publishers are putting on a new face by adopting, adapting, transforming, and inventing.

He’s Steve Arnold, and he’s been advising information companies for years. His clients even include the White House. He’s also a Google-Yahoo!-Microsoft watcher. He’s studied all the search engines. His latest research findings? Search boxes, relevance ranking, contextual ads, and search engine optimization may be hot today, but as for tomorrow … Join us first thing Tuesday to hear Steve’s latest, possibly controversial, and sure to be insightful, remarks about how tomorrow’s “search” marketplace may literally go outside the box.