Buying & Selling eContent attracts participants from the entire content industry value chain—and these executive-level attendees often wear multiple hats as buyers AND sellers who are creating, acquiring, and/or distributing content for their organizations. Here are a few of the types of content executives you will meet:

Over the last few years, we’ve talked about everything at Buying & Selling eContent. And you can be sure that this year’s lineup of advocates, pundits, and experts will wind up covering all the topics on this list … and more. The program features three keynoters, each with a unique perspective on the current content landscape:

• Author Andrew Keen, who doubts that Web 2.0 is the be-all, end-all
• Elsevier’s Y.S. Chi, who continues in his search for new publisher identity
• IT guru Steve Arnold, who sees a new future for the search engines and those who feed off them

In putting the program together, we were greatly assisted by leaders in the industry, who worked with us to assemble seven outstanding and diverse program segments that together paint the picture of today’s content landscape.

What comes out of Buying & Selling eContent is often written between the lines of the program. And it’s as much about the conversation as it is about the presentations.

This year, we’ve invited internet industry figure Jeff Cutler to take on the challenge of helping us tie it all together at the end. Jeff will have his choice of speakers and audience members when he assembles a concluding panel of thought leaders to wrap it all up, in open forum format, with full audience involvement.

It’s an event you won’t want to miss.

Please join us for the 9th annual edition of Buying & Selling eContent.

Dick Kaser
VP, Content, Information Today, Inc., and BSEC ’08 Program Chair

Marydee Ojala
Editor, ONLINE Magazine, and BSEC ’08 Co-Chair

It's All About NETWORKING!

In addition to the strong conference program, our surveys show that attendees come to Buying & Selling eContent to:

• Interact with peers in the industry.
• Find leads and develop business opportunities.
• Identify acquisition targets, potential deals, and project partners.
• Make crucial business connections.
• Change your business or your career.

Share Your Thoughts on Social Networks
Join David Gurteen and fellow conference delegates in one of Gurteen’s signature Knowledge Café conversation groups to consider the burning question that’s on everyone’s minds these days—or at least will be on your mind by the time you’ve heard BSEC’s opening keynotes and panel discussions this year. The topic on this café table is: “What will be the actual impact of social tools on the enterprise?” Hear what your colleagues think and together talk it through.

Discuss Emerging Financial Models
In recent months we’ve seen some radical changes in digital content financial models, with NYTimes.com going from fee to free, Elsevier announcing ad-supported portals for scientists, and Facebook and MySpace announcing new ad-based monetization strategies. Join ITI editors Michelle Manafy and Marydee Ojala in quickly reviewing the latest news on the fee versus free situation and then exchange ideas with your colleagues about what the new models mean for your own content space. Will subscriptions continue to fade?

Come Face to Face with Social Networkers
One of the most-talked-about Web 2.0 services is one you might possibly have not had the opportunity to try out yet. Whether or not you take advantage of the “Buying & Selling eContent” community* we’ve formed on Facebook, join us for this face-to-face meeting of those who ventured into the space. What’s to be gained by having a Facebook page? Exchange thoughts with those who tried it. Hosted by community-builder Jane Dysart, Chair of ITI’s KMWorld conference.

* Join our Facebook Community: Buying & Selling eContent
If you are a member of Facebook, search for our community and join the group. If you’re not on Facebook, you can sign up for a free Facebook account in just a few minutes at www.facebook.com.

Those participating in the Buying & Selling eContent Facebook group—and their admirerers—are invited to attend the opt-in session on Monday afternoon called Face to Face.

Take this opportunity to use Facebook with a real-business purpose, and then join us in Scottsdale to share what we collectively learned from using this new means of networking and communication for a high-level business purpose.

Start Conversing in Advance: Visit the BSEC 2008 Wiki
This edition of the Buying & Selling eContent conference has been crafted with the help of knowledge management experts. At the conference you’ll see some KM techniques in practice. In advance of the program, we also encourage you to get involved in a collaborative space we will be creating online at bsec.pbwiki.com.

Launch a Sidebar Discussion Group
Have a burning topic you want to hear addressed at Buying & Selling EContent? Nominate a topic in advance and we’ll set you up with a round table. (Or visit the BSEC08 wiki to propose your own discussion group.)

“The premier information industry event since its inception…. The venue, the quality of attendees, and the topics … make it a great networking and learning experience.”

“You recap in 2 days a year’s worth of challenges, opportunities, and directions. Intense, but very valuable.”

“Networking events at this show are amazing.”

“If you care about the industry, you need to be at this conference.”

“The opportunity to network is by far the best part of this event. You get the right attendees, and the conference is the right size.”