Hear how companies are delivering new kinds of content to their buyers and users in these selected case studies.

Ernst & Young is integrating new media tools into the daily workflow of its knowledge workers. Mike Stelzer addresses how such tools can be applied in a professional services environment and what it takes to create the cultural change necessary to support such developments. What are the right technologies and support services to improve information sharing? How has Ernst & Young designed the physical and virtual environments to affect the desired results?

“Deep indexing” of scholarly articles is a major innovation that alters the search and discovery process and creates a new standard for secondary publishing. Jim McGinty tells how CSA researched and validated the need for an information service that allows for the searching of digital objects (such as tables/figures) within articles. Hear what scientists and researchers want in terms of searching digital objects and how CSA Illustrata addresses these needs while creating a new standard for secondary publishing. Find out what all this means to scholarly publishing.

As more organizations move beyond geographic boundaries, teams are exploring ways to stay connected, communicate and get work done. In this talk, you’ll meet Sydney Delphin (a.k.a., Cindy Hill, in her Second-Life avatar form), as she presents the virtual team environment she lives in, discusses what's working and what's not, and offers some suggestions for new uses of information and content. 

What's going on with media on the Net? Rafat comments on the latest developments. Continue the conversation at break.

The integration of interactive content and capabilities into “traditional” diversified media is a major factor driving industry growth. Learn who’s buying what, why, and for how much from this expert in online media, services, and technology M&A. Tolman assisted Gorilla Nation Media in its sale of Quizilla to MTV Networks; Klipmart, in its sale to DoubleClick; PointRoll, in its sale to Gannett; Bitpipe, in its sale to TechTarget; and Moreover, in its sale to VeriSign. Mr. Geffs will review the major drivers of online growth, explore the strategies of the major interactive and diversified media acquirers, and discuss the recent and coming pace of interactive acquisitions.

When two companies approached a merger to create one of the nation’s largest utility companies, the librarians at the respective companies were faced with the challenge of merging their separate information departments. Working together, the information professionals needed to evaluate their individual operations. Were they redundant or synergistic? How best could they work with common and divergent vendors in the run-up to the merger? What to do about duplicate content licensing deals, particularly those with differing conditions? Hear how two professionals worked things out when Bobbie Goering reports from the trenches on what mergers mean to the true insiders.

In an environment where file sharing has been known to run rampant and where the cry “information wants to be free” resonates, well—what’s a librarian to do? John McDonald shares his experience in guarding against piracy in an academic environment populated with Internet natives. A few fascinating case studies and tips for ensuring content security round out this riveting presentation from one who has fought the fight to keep the rights of content owners safe.

When the vice chair of Disney/ABC, Anne Sweeney, got up to give her keynote address at MIPCOM last year, she probably didn’t know how big a sensation her reference “to piracy as a business model” would be. This thought-provoking session will explore Sweeny’s metaphor. What can we as information service developers and content providers learn from those who have figured out how to make money off other people’s stuff? What can we learn from the pirates about the things that users really want to do with content? And how can we respond? Attend this conversation starter and continue talking about it over lunch.

The working group that met on Sunday will present the archetypes of users that their narrative exchange has created. Here’s your chance to see what your users really look like.

Now that the Internet has made it easier than ever for marketers to directly communicate with target audiences, marketers must dramatically alter their PR and marketing strategy to maximize the effectiveness of new media models. On the Web, the old rules don’t apply. In this engaging presentation, Scott shows how to leverage the potential that Web-based communication offers to reach buyers. A step-by-step action plan for harnessing the power of the new rules of marketing and PR told with case studies and real-world examples shows how to identify audiences, create compelling messages, get those messages to the most consumers possible, and lead those consumers directly into the buying process.